Choose Yourself Organization

Our Role;

Web UI/UX Design
Web Development
Copywriting
IT/Support

Industry;

For Purpose, NGO, Human Rights

Year;

Country;

2020

Portland Maine, USA

(Introduction)

Choose Yourself Organization is a Non-profit organization championing women rights and gender equality. So far they have served over 10,000 Women & Girls in more than 10 countries. Choose Yourself was founded to shift the power and allow young women to be at the forefront of shaping the work around the economic and social liberation of women.

(Overview)

We had the privilege of working with Choose Yourself, an inspiring NGO dedicated to empowering young women and girls in a society that often underestimates them. As part of this collaboration, We managed their website design, ensuring their mission is effectively communicated and accessible to those who need it most.

(The Challenge)

Choose Yourself required a complete website redesign. The existing site had been live for some time, but users were struggling to navigate it, leaving them unsure of how to engage with the content. Solving these usability issues became the core focus of our work, with the goal of creating a seamless experience that better served the organization’s audience.

(Our Solution)

Our approach centered on key web design principles such as color theory, typography, and information architecture. We structured the website to immediately communicate Choose Yourself Organization’s mission and identity, ensuring visitors could easily grasp who they are and what they stand for from the moment they arrived.

(Key Features)

Streamlined
Donation Button

A prominently placed, user-friendly donation button was implemented, ensuring that visitors can easily contribute with just a few clicks. This seamless experience encourages support and maximizes engagement.

Events Calendar

We integrated an interactive events calendar, allowing users to quickly view upcoming workshops, webinars, and community events. This feature keeps the audience informed and fosters ongoing participation.

Newsletter Sign-up

A straightforward newsletter sign-up form was added to capture leads and keep the community updated with the latest news, resources, and opportunities.

Podcast Integration

To broaden the reach of their message, we embedded a podcast section that allows visitors to listen to episodes directly on the website, offering another valuable medium for engagement and empowerment.

Analytics

We integrated analytics tools that enable precise tracking of user engagement and performance metrics. This integration allows the client to gain valuable insights into visitor behaviour, helping them understand their audience better and refine their outreach strategies for even greater impact.

(Results and Impact)

The redesign resulted in a substantial increase in web traffic, lead generation, volunteer sign-ups, and donations. As a direct outcome of these improvements, Choose Yourself Organization has empowered over 10,000 women and girls across more than 10 countries. Additionally, the website now boasts over 300,000 views and ranks on the first page of Google, significantly enhancing its visibility and reach.